With every major film release come the box office numbers, supposedly tracking a film’s success or failure. Yet media sites seem to be very confused about what these numbers reveal. It seems every movie released lately is a failure or flop because the box office numbers and grosses aren’t reflecting a profit, at least not a large one. So are movies failing? Well there are very obvious reasons for the answer, obvious to everyone that is except the studios.
Long story short, life is too expensive and studios aren’t listening to their audience. When studios start respecting the fact that us, the common folk, decide whether or not they stay rich then they might start making a profit again.