The 10th Annual Her Universe Fashion Show, presented by Mattel, kicked off
San Diego Comic-Con with a standing-room-only crowd as fashion and fandom took the spotlight for an unforgettable evening.Within the first 10 minutes of the show, Her Universe founder Ashley Eckstein had revealed her highly-anticipated fashion first – a one-of-a-kind projection mapping dress that blended technology and 65 years of Barbie fashion. Broadway star Michael James Scott kicked off the evening with an electric rendition of Katy Perry’s “Roar” that had audiences on their feet, singing and dancing. The co-hosts later revealed multiple geek couture looks inspired by beloved Mattel brands, including Barbie, Polly Pocket, Hot Wheels, and Uno.
“It’s been my dream to open up the show with a projection mapping look since 2017, but I didn’t have the right team to help me pull it off—until now!” gushed Eckstein.
Getting to see this fashion show was an awesome experience. Seeing so much creativity was inspiring and some of these outfits were truly incredible. They perfectly blended nerdiness, fandom, art, movement and fashion and I think that is one hell of an accomplishment. The fact that it was put on by Mattel was super cool everyone there got a goody bag that included a Barbie and there were a few different ones which was really awesome.
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